Nothing New

Nothing New is an Australian modular clothing company that produces graphic tees designed to change with you. Customers purchase a plain base shirt which serves as a canvas for interchangeable iron-on graphics that remain on the shirt until washed with a specially-formulated detergent. Hundreds of fashionable graphic tees can be made with just one shirt, so old, out-of-style and boring clothes never get discarded- kind of like a 'forever shirt' that evolves with your taste, phases and personality. All components are designed with sustainability and circularity in mind, from the algae-based iron-on transfer, to the durable, 100% biodegradable cotton base tee that can be worn again and again without fading, fraying or falling apart. By redefining how we design and wear clothes, Nothing New works towards a future where we can live sustainably without compromising on style.